An established Central Florida practice focused on education, protection, retirement planning, and lasting relationships.
Your goals. Your needs. Our focus.Bruce Gentilella began his financial-services career decades ago in New England and eastern Connecticut. After establishing the practice in Central Florida, he carried forward a belief that understanding a person’s needs should come before selecting a financial product.
Today, East Coast Financial Central Florida serves individuals, families, retirees, pre-retirees, and business owners. The practice brings a family-practice sensibility to long-term relationships: a familiar team, thoughtful questions, and attention to changing circumstances.
Different responsibilities. A shared focus on the people we serve.
Bruce began his financial-services career decades ago in New England and eastern Connecticut before establishing the practice in Central Florida. His approach centers on understanding the needs behind a financial decision.
Credentials supplied by the practice: Series 7, Series 66, Life, Health, and Variable Annuity licensing.
Kristin has been with the practice for nearly two decades. Her work in office administration and practice operations supports continuity, organization, and long-term client relationships.
Michael supports the practice in a digital-marketing and technology liaison role. He is a licensed life insurance agent and a Series 66-licensed financial professional.
Product-first selling begins with a solution and looks for a buyer. Our needs-based process begins with your financial picture and asks what, if anything, should change.
A strategy should have a clear purpose. We discuss what it is intended to do, where it has limitations, and how it fits alongside the resources you already have.
We listen first: your goals, resources, responsibilities, income, expenses, and protection concerns.
We review the whole picture and evaluate potential strategies, including their costs and trade-offs.
When a strategy is selected, we complete the appropriate applications and documentation.
We revisit the plan periodically and when your family, business, or financial circumstances change.
The objective is greater clarity, thoughtful protection, and confidence in your next chapter.
Because we work through independent insurance distribution and marketing relationships, we can evaluate products from multiple carriers rather than limiting the conversation to a single insurance company.
We consider the available contract features, financial commitments, and trade-offs in relation to your needs. Independent access does not mean every carrier or product is available.
Carrier availability, appointments, product availability, and state approval vary. No appointment with a particular insurer is implied by this website.
Where appropriate, we coordinate insurance and retirement strategies with broader financial planning and investment resources through the professionals and firms with whom we work.
Insurance and annuity services are distinct from investment and wealth management services. Any securities or advisory services must be delivered through the appropriate registered professionals and current firms, with their applicable disclosures.
Our professional network can also include qualified legal, tax, and business-planning professionals. We do not provide legal or tax advice.
Our geographic focus includes Oakland, the Orlando / Central Florida area, and Daytona Beach. In-person consultations are available by arrangement, with Zoom and phone conversations providing additional flexibility.
Tell us what matters to you. We’ll begin with your goals, your needs, and the questions on your mind.